Social Media Specialist – PRADO RUGS

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· Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
· Developing social media content plans that are consistent with the company’s brand identity.
· Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
· Set up and optimize company pages within each platform to increase the visibility of company’s social content.
· Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
· Moderate all user-generated content in line with the moderation policy for each community.
· Managing a high volume of daily social media posts.
· Communicating with social media followers, including responding to queries in a timely manner.
· Using analytical tools such as Google Analytics, and Facebook Insights to monitor and evaluate the company’s social media presence and performance.
· Preparing monthly reports on social media marketing efforts.
· Suggesting recommendations to adjust the social media marketing strategy for optimal results.
· Staying up to date on best practices and emerging trends in social media.
· Performing other duties when needed.

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